Services (The Solution)
Database Management
We use sophisticated SQL databases to drive the variable content of email - the content that addresses the individual and results in proven superior open rates. And because Coast AMS provides you with the ability to have a dialogue with the email recipient, the database automatically collects responses. Those responses can then be used for generating the content of the next mailing. This also means that we can host questionnaires, event registrations, market research forms etc. and provide you with the results in a single database. Here are some key points:
- Fully integrated with email fulfilment systems
- Sample selection by any number of attributes resulting in targeted campaigning
- On-line access possible for you to look up/amend/add records
- Access to personal profile is possible for subscribers to your database
Email design
Of course, it's not just about the database: we have creative and intuitive designers, not programmers, who specialise in designing emails so that they will get opened, read and enjoyed. We design the email so that it:
- Appeals to the individual
- Interacts with both the database - giving relevant content - and the reader - for example by tracking and recording Click-Tos.
- Has a slick 'refer to a friend' mechanism (also known as viral marketing).
- Complies with the subscribe/unsubscribe regulations (see The Privacy and Electronic Communications (EC Directive) Regulations 2003).
Website design
The purpose of a lot of email is to drive people to your website. If your website needs a revamp (or if you do not have one), we have website designers capable of building anything from a simple holding page to fully fledged e-commerce sites.
Micro-sites
Coast AMS can build registration sites, exhibition sites and event sites.
Reporting
How do you know whether your campaign has been successful? Coast AMS gives you full reporting on open rates, Click-Tos and even spend on websites, allowing you to calculate a true ROI.
Hosting and domain services
Coast AMS is also able to provide hosting and domain registration facilities.
Digital brochures
D-brochures are an exciting alternative to PDF documents. They have pages that turn, are web-enabled, can have interactive elements such as order forms built into them and can hold flash and audio clips. They are a great alternative to micro-sites.