Customer Engagement is all about connecting and understanding the multiple touch points that users choose in communicating with your company or brand and then using that insight to drive relevant, meaningful and productive dialogue across all online marketing channels.

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Responsive emails that are well designed, rigorously tested and optimised to get the right response continue to play a leading role in online marketing at all levels.

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Your website is likely to be an important, if not the primary, port of call for potential customers, so it is essential that your site is not only searchable but also that it meets expectations and provides the best customer experience.

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Marketing Automation programmes can be seamlessly integrated with most CRM systems and coastAMS has certification for the major software platforms that facilitate this. We can advise on how to identify and leverage value from customer data increasing efficiency and extending commercial return.

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Frequently, marketing departments do not have the time, resources or technical expertise to manage the many complicated steps in successful on-line marketing which is why 63% of companies outsource part or all of their Marketing Automation strategy.

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