How does Coast AMS address the individual?
The message we communicate on a one-to-one basis loses all it's meaning if we use exactly the same message to a large number of people. Also a generic, general message is useless, and possibly insulting, when addressed to just one person.
The main thing that is missed by most marketers is that email can provide interactivity - you can say something and receive an immediate response, and based on that information you can respond appropriately... in other words it can facilitate dialogue.
And because it is interactive, email can be designed to work with the contents of the database that holds what we know about the individual. This is true personalisation (or as we call it, customisation). We use customised content to integrate what you know about an individual with the email content. By doing this, you get a positive response to your email because it is not only personal, but relevant - two key things to getting your email read and actioned. By using customised content you can address the individual.
At Coast AMS we harness state-of-the art technology to provide a service that translates the physiological model of dialogue into the electronic world.
Why should customised content work? Research shows that people like email – but only if it is relevant to them and takes into account their likes and dislikes. So, by making your content relevant, you can retain your customers and gain new ones. In other words, you maximise current profitability and win new revenue sources.
Any questions? Contact us on the following details:
Coast AMS Limited
PO Box 3980,
Bath, BA1 0DJ
UK
t: +44 (0) 845 130 7833