Specific versus General
Marketing is most successful when it carries relevant and focused messages. In order to achieve this it is vital that communication content is driven by what is already known about recipients
As in all dialogues, it is important to listen to what others tell you and respond accordingly. Our systems will monitor all responses and archive them so that following messages can recognise individual behaviours and communicate in a way that recognises individuality as opposed to blasting the same message out to the masses.
In personal relationships, do we say the same thing to everyone we know...?
Having an efficient database that helps you reach your ROI, means that you may not need to send your email campaign to everyone at the same time, if at all.
Our advanced database technology means that we can quickly break down your main database into sub-lists based on any criteria existing within your data.
Is your data stored securely?
Your data integrity and your customers privacy is our utmost concern. Your data is stored in accordance with the European Union Data protection policy. Your customers data is only ever kept within it's own database and never on a shared system, we only access your your data when requested and can provide you with your own secure log-ins if needed.